About Us

The Tourism Abbotsford Society is a small City Destination Marketing Organization (DMO), which commenced operation in 2003. We represent more than 300 marketing partners in the development and delivery of annual Destination Sales & Marketing plans; we lead the delivery of community Visitor Services and operate the Fraser Valley Trade & Exhibition Centre (Tradex).

Our commitment to best practices has resulted in the Society being recognized as the 2009 BC Tourism Industry Award recipient in the category of Community Sport Tourism and the 2011 recipient as the BC DMO Professional Excellence Award.

Board of Directors

Daniel Laverick, Board President | Quality Inn Hotel & Conference Centre
Kathleen McCarthy, Secretary-Treasurer | Sandman Hotel & Suites
Allan Asaph, Director | Abbotsford Chamber of Commerce
Wendy Dupley, Director | City of Abbotsford
Allison Donne, Director | Sandman Hotel Abbotsford Airport
Tanya Curtis, Director | Highstreet Shopping Centre
Loren Taves, Director | Taves Family Farm


Current Staff at Tourism Abbotsford

Craig Nichols, Executive Director | 604.851.4160 
Chris Blanchette, Destination Sales & Marketing Manager | 604.864.5675
Kathleen Brown, Digital Marketing Manager | 604.851.4159
Dallas Carlson, Marketing Assistant | 604.557.1450
Pamela Arthur, Coordinator of Visitor Services | 604.859.1721
Pam Allen, Visitor Services | 604.859.1721

Contact Us

Phone: 604.859.1721 | Toll-Free: 1.888.332.2229
Feel free to email us at info@tourismabbotsford.ca


Annual Plans

Click below to view the 5 Year Tourism Abbotsford Strategic Plan and the 2018 Tourism Abbotsford Sales & Destination Marketing Plan.