About Us

Tourism Abbotsford is a small City Destination Marketing Organization (DMO), which commenced operation in 2003. We represent more than 300 marketing partners in the development and delivery of annual Destination Sales & Marketing plans; we lead the delivery of community Visitor Services and operate the Fraser Valley Tradex & Exhibition Centre (Tradex).

Our commitment to best practices has resulted in the Society being recognized as the 2009 BC Tourism Industry Award recipient in the category of Community Sport Tourism and the 2011 recipient as the BC DMO Professional Excellence Award.

board of directors

Allan Asaph, Board President | Abbotsford Chamber of Commerce
Kathleen McCarthy, Secretary Treasurer | Sandman Hotel & Suites
Wendy Dupley, Director | City of Abbotsford
Allison Donne, Director | Sandman Hotel Abbotsford Airport
Tanya Curtis, Director | Highstreet Shopping Centre
Loren Taves, Director | Taves Family Farm
Daniel Laverick, Director | Quality Inn Hotel & Conference Centre

Current Staff

Craig Nichols, Executive Director | 604.851.4160 
Chris Blanchette, Destination Sales & Marketing Manager | 604.864.5675
Pamela Arthur, Coordinator of Visitor Services | 604.859.1721
Pam Allen, Visitor Services | 604.859.1721
Kathleen Brown, Digital Marketing Manager | 604.851.4159
Dallas Carlson, Marketing Assistant | 604.557.1450


34561 Delair Road, Monday - Saturday, 9am to 5pm
Phone: 604.859.1721 | Toll-Free: 1.888.332.2229
Feel free to email us at info@tourismabbotsford.ca