Meet the Team

Meet the people who lead our sales and marketing departments:

Craig Nichols
Executive Director

604.851.4160 |


Yvonne Hayden
Director of Sales & Marketing

604.864.5675 |

Hometown: Edmonton, Alberta
Years with TA: 10
Travel Style: Exploring exotic locations
Beverage: Red Wine
Food: West Coast Cuisine
Activities: Quilting, walking, supporting The Heat, cooking, travelling, voice lessons


Pam Allen
Visitor Services

604.859.1701 |

Hometown: Swansea Wales, UK
Years with TA: 8
Travel Style: Fun with Family
Beverage: Dry Red Wine
Food: British Favorites
Activities: Exploring local attractions, Spending time with Family & Friends, Golf



Pamela Arthur
Coordinator of Visitor Services

604.859.1701 |

Hometown: Abbotsford, BC
Years with TA: 3
Travel Style: Sunny hot destinations (Caribbean)
Beverage: Salva Vida Beer / White Wine
Food: West Coast Seafood & Pastas
Activities: Walking, Hiking, Socializing


Alisha Smith

Alisha Smith
Coordinator of Sales & Marketing

604-557-1450 |

Hometown: Maple Ridge, BC
Years with TA: 1
Travel Style: Adventurer
Beverage: Wine
Food: Italian, Seafood
Activities: Horseback Riding, Travel, Theater, Hiking


Susy Watson
Online & Graphic Developer

604.851.4159 |

Hometown: Abbotsford, BC
Years with TA: 7
Travel Style: Adventerous
Beverage: Beer
Food: Mexican, Indian
Activities: Jiu Jitsu, Muay Thai, MMA, Motorcycles, Crafting, Snowboarding, Rock Climbing


Meet our Tweeters

TA Tweeters

You might be surprised with all the epic things happening on a daily basis... follow us and discover #Abbotsford!


@TourismAbby - Tourism Abbotsford
Follow Susy as she tells the world what's happening in Abbotsford in 140 characters or less!


@MrsAbbotsford - Visitor Centre
Follow Yvonne and the staff at our Visitor Centre, the Mavens on all things Abbotsford... especially the delicious things.

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